4 Tips to Perfect Your Social Media Strategy

Social media can be one of the best tools for marketing your business out today. Not only is it a low cost, high reward model, but one that allows you to learn more about your community and what they want out of your product. And while this can be a great strategy to connect, it’s also one that’s going to take quite a bit of legwork to get right. However, that’s why I’m giving you a few helpful pointers on how to get started. Check them out below:

Figure Out Your Audience

If you’re going to be attacking social, then one of the first things you need to do is figure out who exactly you’re going to reach on there. According to CoSchedule, approximately 81 percent of Americans have at least one social media account, which is quite a huge number to attack. And if your company is still somewhat lost on deciphering who amongst that population to go after, then it might be time to reassess your plan.

Start out by looking at what platforms you’ve been performing best at in comparison to your industry, which will help you start to gain an overall picture. Additionally, start looking into how those within your industry behave with one another on these platforms. Are there a lot of comments? Do brands produce content all the time? These factors will help you decipher what might be the most successful for your company, gaining a scope on what you need to do on your day-to-day.

Stay Consistent With Your Communities

Another big part of your social media strategy is how consistent you are with your communities, which is going to be the cornerstone of your engagement. Not only is this how people are interacting with you right now, but how you might potentially get better with this in the future. Which, if your community engagement is lagging, then it might be time to start focusing in a little more attention to how you can grow your interactions.

An excellent example of this is on Instagram, which as noted by SproutSocial, has approximately 700 million active users. Engagement and community management on here is by far, one of the most effective places, however, relies on a significant amount of knowing how you can consistently post. That’s why you should try looking into a variation on your posts, including different styles you can use such as quotes or profiles. Additionally, it’s never a bad idea to look into an Instagram hashtags generator, as hashtags can be a great way to bring together an audience. All-in-all, the more consistent you are with your campaigns, the more likely you’ll have the information to learn from your mistakes, as well as improve upon into the future.

Get Personal

As social media is one of the best places to learn more about your audience and how they perceive your brand, getting personal with them is always a wise approach. Not only will this actually show your audience that a genuine person is on the other side of that message, but they’ll additionally be able to see in real-time the responses you give and when. This can mean quite a bit for engagement, and something you should definitely keep in the loop of your marketing strategies.

Try to keep up with your social accounts as much as possible, practically staying on-call with them. While it’s going to take some getting used to, it’ll also be a useful strategy for increasing engagement, especially on the platforms that can really help you the most. For example, according to Invespcro, 4.21 percent of brand followers engage in posts on Instagram, which can make a pretty significant difference in your social efforts. Do your best to make social engagement a habit, as it’ll serve you well in the long run.

Don’t Forget About Visuals

Finally, if you’re going to be posting consistently on social media, then you need to start including more visuals at any opportunity you can get. According to Social Pilot posts with visuals get 40 times more shares than any other type of content, which provides a significant boost for you. Whether it be infographics, photos, or video, try and see what type of visual content you could produce. Remember, the goal here isn’t always just to post what you can, but rather focusing on shareable content. And while this might challenging to get right at first, once you’re consistent with your visuals, it’ll be off to the races from there on out.


What are some social media strategies you’ve been implementing for your company? Comment with your answers below!

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