Charity crowdfunding is quickly becoming a popular idea to raise money for those ideas you have. When you sign up for crowdfunding you show people your ideas and make take your dreams and turn them into reality. But one of the hardest realities hitting those who start a crowdfunding campaign is to achieve success.
Starting a campaign is easy, but attracting the backers you need can be a tricky feat if you are unprepared and don’t know how to attract them. Today, we will go over the basics of planning your campaign and how to attract more backers to invest in your idea. Let’s get started!
Get Prepared Before the Launch
Let’s say you are getting prepared for your campaign, one of the first things to be on your list is marketing, and we mean with backers at an early stage. You might want to set up relationships with big-name people, whether they are business people or celebrities before your campaign is launched. If you have these types of relationships set up beforehand, you could tell them you are getting ready for this event so when you do launch, this campaign doesn’t come off as a surprise to anyone, and you have their support at the launch.
Want Success, then Mirror It!
If you want success in your crowdfunding campaign, you simply can’t go with the theory that by putting up an idea or product and tell your social media friends about it, that it will actually spread like wildfire and the next thing you know, you will be rolling in money.
Image Courtesy of pixabay.com
In order to be successful you have to look at others who were successful in their campaigns for raising a vast amount of capital. Find a successful campaign and try to mirror that approach to how they handled their efforts. Dissect their campaigns to see what they’ve done and break everything down including their past blogs, marketing gimmicks, and social-media posts.
Excitement and Freebies
Sometimes an idea can sell itself if there is a great demand for it, but most of the time you have to get down to a personal level with people to capture the passion of what your idea or product will do in order to get them to contribute to your campaign. You can do this by setting up a short video to show them what you are trying to achieve and show them your excitement. It’s also been said in marketing that if you offer a free incentive to people like a free-sample than that person is more obliged to purchase or contribute towards your cause.
Create and an Interactive Media Page
Image Courtesy of www.simplicitymetrics.com
People love to find out new information on a product that they’re interested in and nowadays most of the information can be found on the web. By creating a media page that is interactive, not only are you giving information about your product, but you are introducing an interactive platform that would answer questions that a potential backer might have about your product.
Conclusion
If you are trying to figure out how to make your charity crowdfunding campaign a success, we hope you use a couple of these tips we’ve shown today to ensure you are successful in the future. It’s your future, and it’s up to you to you to decide if you want to be successful in your crowdfunding campaign. If you are looking for a good crowdfunding platform that is easy to use we recommend the Plumfund. Which technique will you use in your future charity crowdfunding campaign?
Financial professional and online entrepreneur, I'm best known as The Financial Blogger. I want to make money because I like enjoying life the way it should be; with a lot of great food and wine! I also love to spend time with my lovely wife and 3 kids!
